Who makes that wildly popular Creole Potato Salad that’s found in supermarket delis around the country? Well, meet New Orleans Bill who first introduced it over 18 years ago in the San Francisco Bay Area. The popularity of the salad and the story of this California based, New Orleans native and ex-Bourbon Street barker, has been profiled on both NBC and ABC networks, local newspapers and Black Enterprise magazine.

As a successful entrepreneur with products in thousands of stores, Bill uses his 18+ years in the Wholesale food industry, accounting experience, and Southern University business degree to mentor and consult specialty food businesses on how to produce products that retailers will be interested in, strategies to implement and how to successfully negotiate deals that are cost effective and profitable.

Bill credits his longevity in this business to the greatness of New Orleans food of course, but much more so to his understanding that the wholesale food business is “STRICTLY BUSINESS BABY!”