If you are like thousands who need to start their day with a great cup of coffee, you’re not alone. The best part of waking up is no longer having Folgers in your cup, but something aromatic and sustainably sourced with notes that make your taste buds come alive.
Awareness of black-owned coffee brands is at an all-time and deservingly so, the coffee produced is really good. We were recently introduced to 12 Tribes Coffee owned by Marissa Scott and her family out of Sacramento, Calif. Scott, along with her mother and aunt, started the brand as a way to savor memories shared over a cup of joe and also in the spirit of entrepreneurship.
“Last year at a random get together at my grandmother’s house in Oakland, myself, my mother, and my aunt all sat down to discuss what was going on in our lives. We mutually agreed it was time for a change after complaining about our jobs, and how we were overworked and underpaid”, says Scott. “Together we sat there and toiled over what path to take, and we decided to start a business for our family that would also benefit our community. We happened to land on the idea of coffee because coffee has been a commodity we have shared many loving memories over. So, we decided then and there that we would research and launch our own private label brand.”
A family of faith, the name is inspired by the 12 Tribes of Israel. Scott and her family currently source 12 Tribes Coffee from South America and East Africa via two roasters in Oregon and Washington state. Their motto, “Bringing flavor to the cup and community to the table,” is more about giving drinkers an experience that, as Scott says, begins “before it [coffee] even touches your lips.”
The company currently has three blends available:
A’Sante – Award-winning (Bronze Medal – North American Golden Bean Roasters Competition) premium dark roast with bold tasting notes of honey and sweet spice that is intense and layered. A must for dark roast lovers. $17.
Je Suis French Roast – Our personal favorite, is a go-to medium roast roasted to perfection. Tasting notes are strong, vibrant and smooth. $14.
Weekend Rise – A smooth light, but full bodied medium roast with sweet and subtle aroma and robust flavor. Sweet honey, hazelnut and chocolate tasting notes linger with each sip. $14.
Each blend is sold online at 12tribescoffee.com and shipped throughout the U.S. The family is in the process of expanding the brand to include single-origin roasts, eco-friendly K-cups and Nespresso pods.
Follow the company on Instagram updates, specials and more.