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Sean “Diddy” Combs and the makers of CÎROC Ultra-Premium Vodka invite consumers to “experience the frequency of the LOVE Era” with the launch of CÎROC Passion. The new signature flavor is the first offering in the CÎROC portfolio that delivers more than a distinct taste; its bold design reflects an intensity and a frequency you have to experience. Together, Combs and CÎROC have now released more than 15 flavor innovations, becoming an industry and cultural leader in the vodka category.
“CÎROC Passion is the purest and boldest expression of love, so I wanted to develop a new flavor of CÎROC that embodies my spirit and brings consumers into the frequency,” says Sean “Diddy” Combs. “To be the best, you have to be fearless and follow that fire within you; that’s why we have been leaders in innovation and believe CÎROC will remain the number one brand in the category.”
Crafted with flavor in mind, CÎROC Passion is distilled from fine French grapes and masterfully infused with an exotic blend inspired by the tropics. Featuring notes of pineapple, mango, citrus, hibiscus, and other natural flavors, it offers a taste experience that’s both lusciously unique and elegantly smooth. As a finishing touch, the vodka is encased in a bottle with a distinctive ombre colorway of purple and orange resembling the bright tones of sunset with sleek gold lettering that’s sure to stand out on any table. It’s the latest iconic offering from the premium spirits brand, which has long been committed to excellence, innovation, celebrating culture and setting trends.
“CÎROC Passion is dynamic, multi-layered, smooth and brings something unique to our portfolio of flavors,” says Edward Pilkington, chief marketing & innovation officer, Diageo North America. “It continues CÎROC’s long standing tradition of setting innovation trends. We are excited for fans to responsibly experience this singular sensation and know they will agree that it was well worth the wait.”
Enjoy CÎROC Passion with soda and lemon or serve up a signature cocktail like the French Passion.
1.5 oz CÎROC Passion
1 oz pineapple juice
.75 oz hibiscus syrup
.75 oz Lemon Juice
Garnish: Edible flowers
Add CÎROC Passion, pineapple juice, hibiscus syrup and lemon juice into a shaker. Add ice and shake for about 8 to 10 seconds. Double strain into a coupe glass, top off with sparkling wine and garnish.
Content by Comb Enterprises