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Legendary Football Star Deion “Coach Prime” Sanders Joins Oikos® for an Epic Family Battle

Deion Sanders and his family| Photo Credit: Nick Walker
Pictured: Deion Sanders and family | Photo credit: Nick Walker
February 1, 2023
V. Sheree Williams
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Just in time for the big game on Sunday, February 12 when the Kansas City Chiefs take on the Philadelphia Eagles, Oikos® has partnered with Deion “Coach Prime” Sanders to host a battle of its own – one that champions all forms of strength, across generations.

In a preview of the new Oikos® ‘Family Reunion' commercial, the Sanders' crew comes together for what starts as a family picnic and turns into an epic toe-to-toe competition across generations. College Football coach and dad Deion Sanders is joined by his family, including daughter and rising college basketball star Shelomi, son and college football safety Shilo, and sister Tracie; alongside Deion's son and celebrated college football quarterback Shedeur and last year's breakout star and Deion's mother, Connie.  Each family member shows off a different feat of strength. Just like the Sanders are each unstoppable in their own way, Oikos® has three options, all delicious and all with an excellent source of protein: Oikos Pro® with 20 grams of high-quality protein; Oikos® Triple Zero packed with 15g of high-quality, complete protein and Oikos® Blended with 13g of protein.

Oikos® product lineup
Pictured: Oikos® protein-pack yogurt lineup | Photo credit: Nick Walker

“I'm blessed to team up with Oikos® for the second year in a row to show America that being stronger makes everything better. Strength and nutrition has been a priority of mine since my earliest playing days, and is something I continue to pass that down to my kids as they pursue their goals and aspirations,” says Coach Prime.  “You have to remember, we're sanders, and competing is what we do. Believe me when I tell you, the competition gets even hotter this year as we each get fueled up with delicious protein-packed options from Oikos® Pro to Oikos® Blended and Oikos® Triple Zero.”

RELATED: Award-Winning Filmmaker Ava DuVernay Partners with Ben & Jerry's to Launch Newest Flavor Lights! Caramel! Action!

To catch the spot, tune into the Fox Sports app and the Fox NOW app on February 12, as it will run both pre-game and in-game. You can also watch on Oikos' YouTube channel. For more information visit oikosyogurt.com.

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V. Sheree Williams

Sheree has been penning stories since the fifth grade. Her stories took a delicious and adventurous turn as an adult when she became a foodie.

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