Hella Cocktail Co.’s co-founder Jomaree Pinkard is celebrating his recent appointment to CEO and managing director for Pronghorn, an independent company dedicated to expanding diversity within the spirits industry by cultivating and investing in the next generation of Black founders, executives and entrepreneurs following the announcement of Pronghorn’s most recent capital investment in Hella Cocktail Co.
“I know I speak for the entire team and myself when I say we are looking forward to welcoming Jomaree to Pronghorn,” says Pronghorn co-founder Dia Simms. “Jomaree shares the same modern, disruptive approach to building companies as we do at Pronghorn, making him the perfect fit to lead our company and ensure investments in other Black-owned spirits companies are successful.”
In his new role, Pinkard will lead Pronghorn’s tentpole initiatives that are the foundation of the company’s overarching mission to bridge the representation gap in the spirits industry. With Pronghorn’s goal of supporting 57 Black-owned brands and developing a pipeline of talent in the Black community, Pinkard will oversee Pronghorn’s capital investments and commitment to generate $2.4 billion in economic value for the Black community over the next ten years.
“I am thrilled to be joining Pronghorn. I look forward to helping drive wealth and economic power to the next generation of Black entrepreneurs and business leaders in the beverage alcohol space,” says Pinkard. “I’m incredibly grateful to be fully supported by my Hella Cocktail Co. co-founders Tobin Ludwig and Eddie Simeon, investors, and new family at Pronghorn who all share the common vision of uplifting minority-founded, owned and led spirit companies through their various journeys.”
The Path Leading to Pronghorn
Before joining Pronghorn, the native New Yorker spent ten years creating and developing Hella Cocktail Co., a craft beverage company. During his tenure as CEO, Hella Cocktail Co. grew from a mason jar to a national multi-million-dollar venture built on a foundation of inclusivity and inspired confidence.
Hella Cocktail Co. is botanically inspired mixers and beverages crafted to elevate cocktail culture for everyone. The financial investment in the brand, which falls on the heels of angel investments in Tequila with Friends, Den of Thieves and Ego Tequila, will include access to Pronghorn’s consulting services and team of experts to help accelerate the brand’s growth.
Join the celebration with this new cocktail recipe. Cheers!
BITTERSWEET HELLA RUM COCKTAIL
4 oz Hella Cocktail Co. Bittersweet Spritz Aromatic Bitters & Soda
1.5 oz Ten To One Dark Rum
.5 oz fresh lime juice
3 dashes Hella Orange Bitters
Combine ingredients in a highball over ice. Stir gently and garnish with a lime wedge.