Now and Later® candy with its bold flavors, hard-to-soft chew, and long-lasting eating experience recognizes that with the hustle of the daily grind, there is a benefit in taking a much-needed pause for self-care.
In continued support of go-getters and change makers in the Black community, the brand is launching ‘Pause Now, Hustle Later’ in partnership with media personality, entrepreneur, and candy lover La La Anthony, to spotlight emerging Black-owned businesses in the self-care space and to encourage fans to take a pause NOW, so that they can reset and reenergize for their daily hustle LATER.
“As a mom and businesswoman, the hustle is a part of my daily grind. I’m always on the go, but at the same time, I have to pause and prioritize self-care so that I can show up as my best self,” says Anthony. “One of my favorite ways to unwind is to enjoy a sweet treat like Now and Later, and now I get to encourage others to pause while also shouting out some of my favorite go-to Black-owned companies.”
Recognizing How to Pause Now, Hustle Later
To help fans celebrate, Anthony has unveiled a hand-picked list of Black-owned self-care businesses with products and services that can be added to any self-care routine. The star’s selected self-care brands include:
- Buttah Skin, a line of highly effective products for both women and men, formulated to target everyday skin conditions leaving skin glowing, healthy, and renewed.
- Fancy Homebody, celebrates the idea of embracing a low-key lifestyle, inspiring women to achieve their own version of luxury. The lifestyle brand offers a wide variety of loungewear and other casual essentials that are as chic as they are comfy.
- I See You Wellness, a Brooklyn-based wellness and lifestyle brand that exists to empower communities of color through accessible wellness and radical self-care, specializing in handmade apothecary products and community healing experiences.
- Natural Radiant Life, a clean, organic and vegan brand that harnesses the power of 100% whole-food ingredients to replace toxic chemicals in skin care and slow down the visible signs of aging.
- Kimberly New York, a niche fragrance house featuring artsy, long-lasting scents safe for sensitive skin.
Leading into National Black Business Month in August, Now and Later is also committing $50,000 in financial support to the selected small businesses through the ‘Pause Now, Hustle Later’ Grant. Each business will receive $10,000 , which will help fuel their hustle and aid in their continued growth.
“Now and Later is dedicated to supporting Black leaders and entrepreneurs who are making a positive impact in their communities, which is why we launched the Pause Now, Hustle Later Grant during Black Business Month,” says Dave Foldes, director of marketing at Now and Later.
Pause Now, Hustle Later is the latest way that Now and Later is staying true to its commitment to celebrate and amplify Black voices through its #RecognizetheChew program. Through this program, the brand aims to encourage the next generation of changemakers who Champion, Hustle, Empower and Win (C.H.E.W.) in their daily pursuit to make their communities better.
The brand previously has teamed up with Historically Black Colleges and Universities (HBCUs) to celebrate and recognize Black community leaders and entrepreneurs. In 2021, the #RecognizeTheChew program donated financial grants to both the Mass Media Arts department at Clark Atlanta University and the Cathy Hughes Schools of Communications at Howard University.
Fans can visit @nowandlatercandy on Instagram to find all of the ‘Pause Now, Hustle Later’ grant recipients, take a glimpse into La La’s self-care routine and learn how she takes advantage of ‘the pause’ to help fuel her hustle.
For more info about Now and Later candy, visit us at NowandLater.com.
