Skip to content
Search
Cuisine Noir Magazine
Support Our Work - Donate
Support Our Work - Donate
  • Food & Drink
  • Travel
  • Lifestyle
  • Recipes
  • Book Grub
  • Events
  • Marketplace
  • Print
  • Podcast
  • More
    • The Culinary Scoop (blog)
    • Black Wineries
    • Videos
    • CN Review
    • Donate
Cuisine Noir Magazine
  • Food & Drink
  • Travel
  • Lifestyle
  • Recipes
  • Book Grub
  • CN Review
  • Marketplace
  • Print
  • The Culinary Scoop (blog)
  • Events
  • Black Wineries
  • Videos
Support Our Work - Donate
Support Our Work - Donate
Search
Cuisine Noir Magazine
Support Our Work - Donate
Support Our Work - Donate
  • Food & Drink
  • Travel
  • Lifestyle
  • Recipes
  • Book Grub
  • Events
  • Marketplace
  • Print
  • Podcast
  • More
    • The Culinary Scoop (blog)
    • Black Wineries
    • Videos
    • CN Review
    • Donate
Cuisine Noir Magazine
  • Food & Drink
  • Travel
  • Lifestyle
  • Recipes
  • Book Grub
  • CN Review
  • Marketplace
  • Print
  • The Culinary Scoop (blog)
  • Events
  • Black Wineries
  • Videos
Support Our Work - Donate
Support Our Work - Donate

Rémy Martin, Usher and A.I. Technology to Reveal The Invisible, The Taste Of 1738 Accord Royal

Usher x Rémy Martin 1738: A Taste of Passion
Pictured: Usher x Rémy Martin 1738: A Taste of Passion | Photo credit: Remy Martin
July 27, 2022
CN Staff
Share this article
       

On July 29, the Usher x 1738: A.I. Powered limited-edition bottle will be sold exclusively on BlockBar.com.

Rémy Martin, Cognac Fine Champagne, and Grammy award-winning musical artist Usher have teamed up to launch the “Usher x Rémy Martin 1738: A Taste of Passion” global campaign, featuring a limited-edition bottle and NFT, whose design was inspired by A.I. integrated technology.

The new Rémy Martin 1738 Accord Royal bottle entitled “Usher x 1738 A.I. Powered,” touts a new-age bottle design and is coupled with the debut of “A Taste of Passion Experience”– a multi-sensory, immersive experience that will accompany Usher's My Way Las Vegas Residency.

The immersive ‘A Taste of Passion Experience' is running on select nights from July 15 through October 29, in tandem with Usher's “My Way” Las Vegas Residency, with tickets available for purchase HERE.

Usher x 1738 A.I. Powered Limited-Edition Bottle and NFT

 When creating the “Usher x 1738 A.I. Powered” limited-edition, Usher used his own musical vocabulary to describe his olfactory experience with the renowned Rémy Martin 1738 Accord Royal, a smooth Cognac characterized by notes of toasted bread, vanilla and brioche. Fed through A.I. technology, known as Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training, the avant-garde depiction of tasting notes transformed Usher's words into artwork that makes the invisible, visible.

Reimagined in black and featuring a special seal that celebrates Usher's 25th anniversary of My Way, the emblematic 1738 Accord Royal bottle brings Usher's “Taste of Passion” to life with a design that now aptly embodies the harmony of music, technology and art.

“I'm an artist at my core, so transforming an abstract sensory experience like taste into something visual really spoke to my creative process,” says Usher. “I leaned into the exemplary Rémy Martin 1738 Accord Royal that flowed through me and am so impressed by the visuals that came out of the A.I. process – they truly represent the medley of tasting notes captured in the flavor. It's rewarding to see those words translate to real-world artwork that my fans can engage with while bringing taste front-and-center.”

A total of 50 limited-edition bottles were created as part of this latest collaboration. 25 Usher x 1738: A.I. Powered limited-edition bottles will be available to purchase exclusively on BlockBar.com, the world's first direct-to-consumer NFT marketplace for luxury wines and spirits.

The drop goes live at 10 am EST on Friday, July 29 on a first come, first served basis. Priced at $500 (suggested retail price), each NFT is available to purchase with ETH or credit card. At 10 am, the first users to reserve the bottle will then have 10 minutes to checkout. Users who successfully check out will receive an NFT proving ownership of the physical bottle, which is stored with BlockBar until the bottle owner is ready to redeem. The remaining 25 bottles will be gifted to Usher and his team to celebrate the 25th anniversary of “My Way.”

Each NFT is uniquely marked and each purchase comes with the option of keeping the NFT, reselling it on BlockBar.com's marketplace, gifting it, or redeeming it for the physical bottle beginning in October 2022.

 RELATED: Sean “Diddy” Combs Unveils CÎROC Passion, His New Signature Flavor That Brings His Spirit to The Love Era

The Usher x Rémy Martin 1738: A Taste of Passion Experience

The Usher x Rémy Martin 1738: A Taste of Passion partnership will go beyond the bottle to showcase a world of opportunity and excitement at the intersection of music, technology, art and cognac, which will vividly come to life through the launch of “A Taste of Passion Experience” in Las Vegas.

By harnessing A.I. technology to visually articulate the taste of the Usher x 1738 Accord Royal A.I. Powered offering, “A Taste of Passion Experience,” will usher in spirits and music lovers alike, where the brand will host a multi-sensory experience while nodding to Usher's illustrious career. To build on the splendor of the evening, attendees will savor an array of Rémy Martin 1738 Accord Royal cocktails specially curated by Rémy Martin and Usher, including The Rémy Roller, brimming with an effervescent blend of Rémy Martin 1738 Accord Royal, aromatic notes of ginger ale and angostura bitters, and finished with a lemon wedge garnish.

For more information, please see HERE and follow along on social media at Instagram @RemyMartinUS,  Twitter @RemyMartinUS  and Facebook RemyMartinUSA.

  • Celebrity chef and The Great Soul Food Cook-Off Champion Razia Sabour
    under Black Chefs , Food & Drink Celebrity Chef Razia Sabour Honors Soul Food’s History with Competition Win
  • under Etiquette Etiquette in Public Places
  • LaTocha Scott-Bivens - Xcape’s and vegan enthusiast
    under Food & Drink Why Xcape’s LaTocha Scott-Bivens Wants to “Veganize” Your Menu
  • Soul Food Restaurants by Felicia owners Joselino Neto Lima de Barros, Feliciana de Ceita Neto de Lima and Jose Feliciano Lima de Barros
    under Black Chefs , Food & Drink A Mother’s Dream Inspires Soul Food Restaurant by Felicia in Lisbon
Share this article
CN Staff

A diverse group of global journalists who love to write and talk about all things food, wine and travel.

Related Articles

Loading...
Célébrez en Rosé festival attendees
Black Winemakers Food & Drink

Célébrez en Rosé Wine & Music Festival Announces 2023 Spring Dates

Blendees in San Diego - Monique Roussau-Stewart
Featured Food & Drink

Blendees Commixes Nutritional Flavors in San Diego

Food & Drink

Rémy Martin Celebrates 50 Years of Hip-Hop With VSOP Mixtape and Museum

Be the first to know about the latest online, industry updates, world news, events and promotions that connect the African diaspora through food, drink and travel.

    • About Us
    • Contact Us
    • Advertising
    • About Us
    • Contact Us
    • Advertising

    #IAmCuisineNoir

    This site participates in affiliate programs. See our full disclosure for more information.

    Copyright© 2023 Cuisine Noir and The Global Food and Drink Initiative. Privacy
    Site by ACS Digital

    Any unauthorized duplication, download or reprint of images or content from this website for promotional or commercial use is strictly prohibited without written permission from The Global Food and Drink Initiative. Violators will be prosecuted to the full extent of the law. Trademark pending.

    YES!  We’re excited you are signing up too!  

    Get ready to receive our weekly newsletter about:

    • New articles online
    • World news and industry happenings throughout the African Diaspora
    • Mouthwatering recipes
    • Promotions and giveaways

    Right in your inbox!