2023 is a big year for hip-hop as artists and the hip-hop community celebrate 50 years of iconic and pioneering sounds. To celebrate, Rémy Martin teamed up with storied icons and legendary mixtape DJs to unveil the VSOP Mixtape Volume 3 Limited Edition, a rare collectible introduced alongside an innovative A.R. technology.
The VSOP Mixtape Volume 3 Limited Edition honors the legacy of music and cognac: two cultures that share the same path to excellence and launched in tandem with immersive experiences that pay homage to mixtape music culture in the 80s/90s.
“With such a historic year for hip-hop, we couldn’t be more excited to team up with celebrated icons in mixtape culture to announce the launch of the VSOP Mixtape Vol. 3 Limited Edition. This year’s Mixtape release includes an interactive A.R. experience which highlights the vibrance of VSOP tied to a pinnacle moment in music history,” says Tina Reejsinghani, vice president, Rémy Martin Americas.
VSOP Mixtape Captures Hip-Hop’s Historic Milestones
The VSOP Mixtape Vol. 3 Limited Edition, with its vintage label, is a rare collectible fusing vintage and modern styling for a retro mixtape with a contemporary edge. It comes with a QR code on the pack to discover the tasting notes of Rémy Martin VSOP Cognac Fine Champagne, which embodies the perfect harmony of powerful and elegant aromas, symbolizing the Cellar Master’s art of blending.
The versatility of VSOP makes it enjoyable neat, on the rocks, or in a cocktail such as The Rémy Ginger.
The VSOP Mixtape Vol 3. Limited Edition is available for purchase in stores in select markets and online retailers for a suggested retail price of $52.99.
VSOP Capturing Hip-Hop’s Historic Milestones
Hip-hop’s most significant moments are captured beyond the limited edition VSOP Mixtape Vol 3 as Rémy Martin will introduce the Mixtape Street Art Museum, a traveling exhibit spotlighting eight iconic DJs from five key cities across the nation, imagined by the talented illustrator Xia Gordon.
A first of its kind for the brand, the Rémy Martin Mixtape Street Art Museum will spotlight eight epochal DJs who have made their mark in cultivating what mixtape culture is today. These talents include Kool DJ Red Alert – From Harlem, New York, who is recognized as one of the founding fathers of hip-hop music and culture, DJ Spinderella – Brooklyn’s very own GRAMMY Award-winning DJ, producer, actor, rapper, writer, and global “turntablist.”
Also, DJ Cocoa Chanelle – Rapper, producer, radio personality, award-winning DJ and legendary “turntablist;” DJ Marley Marl – DJ, rapper and one of hip-hop’s first (and finest) super producers, DJ Yella – World renowned west-coast rapper, record producer, and film director from Los Angeles.
DJ Jelly – one of the most influential mixtape DJs of the South, DJ Jay illa – one of the top DJs in Chicago and the official DJ for the Chicago Bears and Meta, and DJ Shortkut – the Bay Area’s legendary DJ and champion “turntablist.”
With the creative concept by Fred & Farid New York and in collaboration with Xia Gordon, these eight icons will be commemorated with unique murals across New York, Los Angeles, Chicago, Atlanta and San Francisco. As part of the immersive experience, participants can scan the individual QR codes integrated into each mural design for a deeper look into each DJ’s story and the impact on music today.
A series of mixtape events with iHeartMedia will be available to hip-hop fans through the mural’s A.R. technology and will support a marquee partnership with the “The Official Record of Hip-Hop,” the Universal Hip Hop Museum.
The spirited collaboration with iHeartMedia will build on Rémy Martin’s commitment to music and culture by supporting the Universal Hip Hop Museum’s mission and preserving archival hip-hop memorabilia for scholars.
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For more information, visit RemyMartin.com and follow along on social media (Instagram, Twitter and Facebook).