The official vodka sponsor of the NFL is calling all football fans and gameday hosts to show off their winning sips.
Dust off those jerseys and gameday party tricks, because Smirnoff is recruiting for its first-ever Cocktail Coordinator* – an honorary position that requires unrivaled passion for the love of football, hosting and gameday cocktails. This season, millions of fans will gather across the country to cheer on their favorite teams, but when the final whistle blows, only one will land “The Best Job in America.”
Do you find yourself counting down the minutes to kickoff? Do you serve up the most epic cocktails and delicious bites at your gameday watch parties? Prove it. Enter today at BestJobInAmerica.Smirnoff.com and show the world your most crowd-pleasing, championship-winning Smirnoff vodka cocktail recipe, and you just might score an interview for “The Best Job in America” and the chance to win an all-expenses-paid trip to Super Bowl LVII. Disclaimer: While this isn’t an official job at Smirnoff, in a lot of ways it’s even better.
“As gameday rituals continue to evolve, we’ve found that fans are craving and creating experiences that live up to a new ‘home-gating’ standard – one that’s inclusive, celebratory and filled with delicious cocktails,” says Jennifer Holiday Hudson, North America brand leader, Smirnoff. “To be the Cocktail Coordinator, we’re looking for fans who not only serve the best Smirnoff cocktails but curate the best gameday experience for their friends and families.”
Thousands will apply but only one will be named the first-ever Smirnoff Cocktail Coordinator, scoring “The Best Job in America” and board a private plane bound for Super Bowl LVII as Smirnoff’s guest of honor. To help recruit for the position, Smirnoff has lined up an all-star roster of celebrity scouts including Emmy-nominated actor, producer and television host Anthony Anderson, NFL Legend Vernon Davis, and American Sportscasters Charissa Thompson and Kay Adams – all starring in a new series of Smirnoff ads that will run nationwide and on Smirnoff YouTube beginning this month.
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“For me, gamedays aren’t just about what’s happening on the field. It’s about bringing that extra vibe with the right mix of drinks, food and people,” says Anthony Anderson. “Last year was Smirnoff’s first season in the game, and we’re turning things up even more as we search to find that one special fan who’s all about taking gameday to the next level. Because that’s what a Cocktail Coordinator does.”
In its second year as the Official Vodka Sponsor of the NFL, Smirnoff is partnering with teams across the league and engaging fans at tailgates throughout the season:
- First up, Smirnoff is helping fans celebrate the season Kickoff at the Los Angeles Rams opening game on September 8 at SoFi Stadium, where tailgaters can apply to be the Cocktail Coordinator and some lucky fans will get to enjoy delicious Smirnoff cocktails with Anthony Anderson and Vernon Davis.
- Smirnoff is also taking over the Magic City when the Miami Dolphins take the field at Hard Rock Stadium on October 23 to honor the 50th Anniversary Celebration of the 1972 Perfect Season.
- Finally, Smirnoff will be in Glendale, Arizona, at State Farm Stadium on February 12 for Super Bowl LVII where its first-ever Cocktail Coordinator will be introduced to the world.
Stay up-to-date on the Cocktail Coordinator job search and delicious gameday cocktails all season long at BestJobInAmerica.Smirnoff.com and follow @Smirnoff on Instagram and @SmirnoffUS on Twitter.
*This role is not posted on behalf of Diageo. Created for promotional purposes only.