Last summer, McCormick introduced its SUNSHINE SEASONING BY TABITHA BROWN took off, selling out in record time, leaving fans waiting more. The salt-free, Caribbean-influenced, bright and warm blend is inspired by Tabitha’s joyful personality and recipes.
McCormick has now teamed up with Imagine AR Inc. an Augmented Reality Company, to integrated its McCormick Flavor Maker App for the Tabitha Brown Sunshine Seasoning launch on June 15.
To celebrate the McCormick® Sunshine Seasoning by Tabitha Brown release, fans will be able to cook side by side with Brown in the comfort of their kitchen through “Bring Tabitha Home,” an augmented reality (AR) experience. This feature will allow fans to place a hologram version of Tabitha directly in their home kitchen and then share through social, text or email.