Getting your Trinity Audio player ready...
|
The Milwaukee Bucks’ superstar and NBA champion stars in new campaign ahead of NBA Allstars encouraging fans to ditch their old lemon lime flavored soda in favor of STARRY®.
The official soft drink of the NBA of the NBA, WNBA and NBA G League in North America, STARRY®, announced the addition of Giannis Antetokounmpo to its rooster of NBA and WNBA talent. The NBA champion is also an NBA Finals MVP, 8x NBA All-Star and 2x NBA MVP.
In addition to being an unstoppable force on the court, Antetokounmpo embodies the refreshingly fun spirit of STARRY, bringing unexpected and showstopping moments with him wherever he goes, making him the perfect addition to our roster,” says Michael Smith, senior director of STARRY brand marketing.
joins the STARRY squad alongside some of the game’s biggest names like 2x WNBA Champion, WNBA Finals MVP and 5x WNBA All-Star A’ja Wilson, NBA Champion Jamal Murray, 2x NBA All-Star Zion Williamson, NBA All-Star and NBA Defensive Player of the Year Jaren Jackson Jr. and NBA forward Myles Turner.
Giannis Antetokounmpo Becomes a Traitor with STARRY
Antetokounmpo is making his debuit in the second installment of STARRY’s “It’s Time To See Other Sodas.” The campaign kicked off at Super Bowl LVIII with GRAMMY®-nominated, platinum-selling princess of rap, Ice Spice. Combining music, culture and flavor, both spots urge fans to ditch those tired lemon lime flavored sodas in favor of STARRY – because STARRY Hits Different™.
“STARRY has such a playful attitude like me, so I was definitely game when they asked me to work together on shaking things up,” shares Antetokounmpo.
Together, Antetokounmpo and STARRY will shine bright during the biggest weekend in basketball taking place in Indianapolis February 18. “It’s Time To See Other Sodas” chronicles STARRY mascots Lem and Lime winning over Giannis’s loyalty in a press conference like no other.
This new commercial will air on Saturday, February 17 during State Farm All-Star Saturday Night, coinciding with the STARRY 3-Point Contest.
It doesn’t stop there, as STARRY will once again be showing up at NBA Crossover during NBA All-Star 2024 in Indianapolis, with the “STARRY AR3NA: Presented by Lem & Lime.” From Friday, February 16 through Sunday, February 18, fans are encouraged to participate in the action and immerse themselves in the world of STARRY mascots, Lem and Lime, including:
- Shoot Your Shot: Designed to mimic the STARRY 3-Point Contest, Lem and Lime will host their own 3-Point Contest on a dynamic LED court, where the brand will be giving away $75K over the weekend. Fans who sink the most 3-point shots in :33 seconds can win $25,000 each day, along with coveted “Team Lem” and “Team Lime” swag.
- Non-Stop Action: Throughout the weekend, STARRY will host a series of interactive games with various athletes, photo and lounge experiences and more for fans to enjoy when they’re not busy sinking 3’s with Lem and Lime.
- 3’s For Charity: On Friday, February 16, Pacer’s star Myles Turner is challenging fans to make as many 3-point shots as they can on the LED court. Each 3-point shot scored in the afternoon will raise money towards a donation to Gleaners Food Bank of Indiana, providing meals for local communities in need.
RELATED: Uncle Nearest Premium Whiskey Infuses Jeni’s Hot Toddy Sorbet Collaboration
For the first time, STARRY is sponsoring the NBA HBCU Classic presented by AT&T, expanding its refreshing experiences to reach even more fans across the weekend. To hype up the crowd, STARRY will be bringing a taste of its NBA All-Star 2024 activations to the pre-game tailgate with STARRY FIZZ FEST™, featuring hoops competitions, prizes, and more.
Follow @STARRYLemonLime on TikTok, Instagram, Facebook and X, and visit STARRY online for more information on how the brand is showing up at NBA All-Star 2024 and the new “It’s Time to See Other Sodas” campaign.