SNICKERS® Ice Cream announces an ice-cold partnership with the 2023 NFL Draft pick Bryce Young, offering NFL fans a cool way to “chill out” with a first to market SNICKERS® Bryce Cream Bar.
“It’s a dream come true to see a SNICKERS Ice Cream bar with my name on it,” says Young. “I am beyond excited to be part of the 2023 NFL Draft alongside SNICKERS Ice Cream and can’t wait to share our SNICKERS Bryce Cream Bars with fans.”The SNICKERS Bryce Cream Bar is an exclusive frozen treat to help fans stay cool under the pressure of the NFL Draft taking place through Saturday, April 29.
The bar features the same creamy peanut butter ice cream, smooth caramel and crunchy peanuts covered in a chocolatey shell as the original SNICKERS Ice Cream bar, with a label inspired by the draft’s number one pick, Bryce Young.
Fans located in the home of this year’s NFL Draft, Kansas City, Missouri, as well as in Tuscaloosa, Alabama, will have a chance to taste the SNICKERS Bryce Cream Bar on a first come, first served basis at select locations around the cities.
This exclusive frozen treat will have NFL and SNICKERS Ice Cream fans alike screaming for Bryce Cream.
Now through Monday, May 1 at 11:59 PM ET, fans nationwide can enter for a chance to win a set of six limited-edition SNICKERS Bryce Cream Bars at SNICKERS.com/BryceCreamBar.