Legendary hip-hop artist and visionary entrepreneur, Snoop Dogg, has done it again. This time he is breaking into the frozen dessert aisle with his playful creation, Dr. Bombay Ice Cream.
His latest venture is a partnership with Happi Co., and is now available in 3,500 Walmart stores nationwide with flavors to include Rollin’ In The Dough, Cocoa Cream Cookie Cream, Iced Out Orange Cream, Bonus Track Brownie and Tropical Sherbet Swizzle.
“Ice cream is more than just a snack to me; it’s a way to chill, relax, and get happy. That’s exactly what I want Dr. Bombay Ice Cream to do—bring a smile to your face and ease your mind. I’ve poured my heart and soul into perfecting these first seven flavors, and I can’t wait for my fans and the world to experience what I’ve created. Fans will also notice that my sidekick, Dr. Bombay is the name, face, and persona of this brand. That’s because he’s like a son to me and you always want your kids to be more successful than you are, that’s my goal in building this lifestyle brand – starting with ice cream,” says Snoop Dogg, who is known for his love of good food and a good time.
Dr. Bombay Ice Cream’s Commitment
Dr. Bombay ice cream is the first product line launching under the parent company Bosslady Foods, the visionary parent company behind Dr. Bombay Ice Cream, emerged from the groundbreaking joint venture between Snoop Dogg and Happi Co. With a commitment to providing snacks that allow fans to unwind with a pint of sweet serenity, Bosslady Foods embodies Snoop Dogg’s unmatched expertise in flavor curation.
But here’s the real scoop — Originally an NFT from Snoop’s Bored Ape Yacht Club collection, Dr. Bombay has transcended the digital realm to become a larger-than-life symbol of modern-day art and culture. With captivating performances, this iconic character has now set its sights on conquering freezer shelves. Dr. Bombay is Snoop Dogg’s sidekick and embodies the essence of West Coast culture throughout Snoop’s life, paying homage to the rebellious aesthetic of the ’70s, the infectious slang of hip hop’s rise in the ’90s, and the unstoppable tech boom of the 2010s. Each flavor is a nostalgic tribute, intentionally crafted to leave you irresistibly yearning for the next bite. It’s not just ice cream, it’s a lifestyle.
Sam Rockwell, the CEO of Happi Co., shared his excitement about the partnership with Snoop Dogg: “As a company we’re always looking to develop products and partner with personalities and brands that embody authenticity. When Snoop approached us with the idea of starting a new company with a focus on frozen treats, it became obvious that we share core values, which is a key ingredient for a strong partnership. As a fast and nimble CPG company, we have been working side by side with Snoop to create Dr. Bombay Ice Cream as true partners, using our experience in the frozen space to execute his vision. Snoop & Happi Co. share core values & brand vision and the products we’re creating fit perfectly within our expertise – it’s a recipe for success.”
For more information about the mind-blowing Dr. Bombay ice cream and to discover a complete list of expanding retail locations, visit www.drbombaysnax.com and follow Dr. Bombay Ice Cream on socials at @drbombaysnax.