ICAN: Taking Canned Wine to a New Level

October 30, 2019

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If you still have your doubts about whether or not wine in a can is just as good as wine in a bottle, get over it. As more wine brands expand their offerings, canned wines are here to stay.

Within the past 5 years, more wineries have started catering to consumers’ requests for packaging that is convenient, environmentally-friendly and fitting with their on-the-go lifestyles; all without sacrificing the taste. The latest addition by Mercer Wine Estate, ICAN, does that and more.

Based in Prosser, WA, the award-winning winery is one of only two companies to produce and package wine that is in a resealable and recyclable screw cap wine can. Each can holds 2.5 servings or 375 fl. oz, which is half that of a standard wine bottle.

“The wine can itself is new and innovative, portable and durable and most importantly the wine is delicious and of high quality, making it the clear choice when purchasing a canned wine,” says Will Mercer, national sales manager for ICAN.

The two selections currently available are ICAN Rosé and ICAN Chardonnay and both are equally great. The wines are light, refreshing and crisp, and once re-opened, tastes as good as it did the first time you opened it. The chardonnay is a blend of chardonnay (81%), viognier (15%) and white reisling (4%). This offering has undertones of caramel and sweet vanilla with a soft finish. The rosé is a blend of grenache (68%), cinsault (12%) syrah (10%), counoise (5%) and sangiovese (5%). This bright pink wine has aromas of strawberries, pomegranate and cranberry. Three of my favorite notes.

Each can retails for $5.99 and can be purchased at select convenience and wine stores as well as golf resorts in the state of Washington. A launch in California is planned for December with hopefully more states to follow. Restaurants and retailers can also request ICAN through Southern Glazer Wine and Spirits in both North and South California.

For more information and for future launches and locations, visit https://icanwines.com.