Summertime is synonymous with joyful little memories, that's why this summer, Rice Krispies Treats is teaming up with Grammy Award-Winning singer/songwriter, producer, entrepreneur and philanthropist Ciara to write and release “Treat,” a boppin' track—inspired by real data sourced from real families' and framilies' moments of connection—that will stick with you and fuel even more togetherness.
Ciara is calling on fans nationwide for a chance to star alongside her and her family in the “Treat” music video via TikTok. Those selected for the music video will be rewarded with a yearlong supply of Rice Krispies Treats.
“When we sat down to write ‘Treat,' we were so inspired by the sweet traditions shared by families like ours,” said Ciara. “As a mom and busy parent, I know the power of finding connection in the smaller things and the magic that music has to bring us together, which is why I invited my son and daughter to sing on this track with me! It's a little moment of love we'll always remember, and we cannot wait to see what our fans will share on TikTok to help us finish the music video.”
To join the fun on TikTok with Ciara and Rice Krispies Treats, share a special moment (or two, or three, or four) on TikTok by using the “Treat” audio and #OurTreatEntry for the chance to be featured in the music video and win a year's supply of Rice Krispies Treats to keep the ooey-gooey moments going all summer long. Find full rules and requirements here and below.
You can now stream “Treat” on Rice Krispies Treats' Spotify and YouTube pages. This fall, the “Treat” music video will be released exclusively on Rice Krispies Treats channels, featuring Ciara and real fans.